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Fresher than your new . . .

Living our best life.

Passionate about food and a road less traveled, our decision to bring Wisconsin-style frozen custard to Richmond, on wheels, was a challenge we accepted. jiji is inspired by a desire to live a fulfilled life, on our own terms. 

We are building a community of custard loving enthusiasts that take the time to find joy in life's smallest, and most delicious moments.

Treat your furrend to a free pup cup!
[we all need our official taste testers]
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